Internet Culture

We must make Joe Biden the spokesman for Ray-Ban sunglasses

You have to admit, this would be a great look.

Photo of Miles Klee

Miles Klee

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Vice President Joe Biden, fresh off an allusion to taking Donald Trump “behind the gym” and beating him up teenager-style, is speaking on behalf of Hillary Clinton in Florida this week, looking to shore up the Democrats’ early voting efforts. But he also took a moment to contemplate his own future.

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While addressing a crowd in Tampa, Biden casually slipped on his trademark Ray-Ban aviator shades, drawing cheers. Gesturing helplessly to the bright sun, he went on to say, “I’m doing this because maybe when I need a job, Ray-Ban may have me as a sponsor. I’ve been wearing these since I’ve been 15 years old.” His audience, naturally, ate it all up.

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https://twitter.com/mjc28_/status/793856881903083521

Biden’s love affair with his sunglasses is no secret, and so it’s come to seem a question of when, rather than if, Ray-Ban will one day cast him as their pitchman. I mean, seriously, does advertising get any better than this?

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Look, I get that Biden was just cracking a joke—as he often does. But the man’s lifetime of service to our nation makes him more than deserving of a little ad money from the Ray-Ban brand. In fact, making him the new spokesman isn’t nearly good enough. I’m calling on Ray-Ban to design an entirely new kind of aviator sunglasses just for Biden. Also, name it after him. And put his signature on the lens. This is non-negotiable. Chop chop.

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