This story was originally published on Passionfruit.
We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers.
This week, we spoke with Jake Webb, founder and president of talent agency Slash Mgmt, for his exclusive thoughts on artistic vision, the importance of rights management, the potentials and pitfalls of Web3, and how managers can fail their clients.
Slash Mgmt is a talent agency and digital production company founded in 2019 by Jake Webb, a publicist with years of experience working with A-list celebrities and creators. The talent agency’s big-name brand partners include AT&T, Sephora, Savage x Fenty, Neutrogena, and Procter & Gamble. And its famous clients include makeup artist Nikita Dragun; dancer Pressley Hosbach; TikToker and chef Tati Mitch; paranormal storyteller Loey Lane; cosplay artist Snitchery; and influencer Princess Mae.
Webb said that he looks for clients with a strong vision, work ethic, and passion for their art. He said that people with those three qualities have a natural curiosity to keep learning and creating better content—even in the midst of temperamental algorithms.