On TikTok, music producers are moving from the background to the spotlight

This story was originally published on Passionfruit.

TikTok has become a major force in the music industry, elevated by the younger consumers who use the app. TikTok is one of the most popular apps in the world, and with the hype of the app soaring toward its peak, independent music producers have been joining in on the momentum to reach the masses. 

Producers of all musical styles have found success through TikTok. They are drawing in millions of likes and followers daily with their personalities, talents, and tutorials. TikTok has dramatically replaced older ways of social media marketing with brief videos and song snippets that see growing viewership each day.

Sign up for our Passionfruit newsletter for creator coverage like this:

• How Did We Get the Beast Games?
  by Steven Asarch
• Brace Yourselves, TikTok Minidramas Are Coming
  by Charlotte Colombo
• You Got Me In Stitches: How To Stitch Videos On TikTok For Fun and Profit
  by Jen Glantz