Internet Culture

People are doing the #iloveitchallenge to mimic Kanye West and Lil Pump’s weird video

People are recreating the video’s boxy outfits, with varying degrees of success.

Photo of Audra Schroeder

Audra Schroeder

kanye and lil pump i love it

Kanye West and Lil Pump’s video for “I Love It,” which debuted during the Pornhub Awards, quickly became a meme, and now it’s followed the logical path and become the #ILoveItChallenge.

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Yes, people are trying to recreate the boxy suits West and Pump dance around in, and some are taking extreme creative license here.

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https://www.instagram.com/p/BnlWqATiBGC/?taken-by=iloveitchallenge_

https://www.instagram.com/p/Bnk0ikuifU_/?taken-by=iloveitchallenge_

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https://www.instagram.com/p/Bncd-WyHceD/?tagged=iloveitchallenge

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https://twitter.com/Highkeyisabel/status/1039017964853440512

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Finally, cardboard boxes have a purpose.

 
The Daily Dot