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How to make money as a content creator in 2023

With so many available paths, it can be easy to get mired in the planning stages.

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Rachel Kiley

Young content creator wearing glasses working on a laptop
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Many people have thought about creating content for the internet, but not everyone knows how to make money as a content creator. With so many available paths, it can be easy to get mired in the planning stages or to leap forward without a plan at all and miss out on opportunities. Approaching content creation—and making money from it—with a clear strategy in mind will help ease the anxiety and allow you to focus on what drew you to this idea in the first place.

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So how do you make money as a content creator?

1. What is a content creator?

The definition of a content creator is as simple as it sounds: somebody who creates content. In the digital age, this generally refers to anything shared on the internet, from Instagram outfits of the day to blog posts about a recent vacation to Spain to a TikTok imitating the most recent dance trend.

Many of us are actively creating content for the internet on a regular basis as it is, but a content creator generally approaches it with purpose and a distinct plan to build an audience and monetize their creative work.

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