Understanding how the TikTok algorithm works to boost your content

This story was originally published on Passionfruit.

One of the most impressive features TikTok has to offer is its curation of content tailored to each individual user’s preferences. Understanding the TikTok algorithm, and how it works to match videos to viewers’ For You feeds, is the first step to figuring out how to harness this process to boost your own video views.

But first, let’s rewind.

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