This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we spoke to Evan Alberto, aka the Card Guy (@thecardguy). Alberto is a TikToker with over 16.7 million followers and is known for card tricks, magic, social experiments, and giveaway videos. He also has over 4 million cumulative followers across YouTube, Instagram, and Snapchat.
Alberto started making card and magic trick videos around 2019. He saw success with what he calls “interactive magic”—performing and explaining magic directly to viewers through the screen. His other successful videos involve him approaching strangers in public for magic trick reactions, social experiments, and prize and cash giveaways.
Since his rise to TikTok fame, Alberto worked with large companies like Jack in the Box, Hyundai, and Arby’s for paid partnerships. Alberto also recently released a card game called It’s Tricky alongside gaming and entertainment company Barry & Jason.
In an interview with Passionfruit, Alberto described how he got started on TikTok, his successful viral video formats, how he plans videos with strangers, his monetization strategy, the creation of his new card game, and more.
