Internet Culture

‘Eat Them To Defeat Them’ is oddly about vegetables—not about eating the rich

Some people are disappointed.

Photo of Siobhan Ball

Siobhan Ball

Eat Them To Defeat Them

On seeing the #EatThemToDefeatThem hashtag trending on Twitter, you might be forgiven for assuming this was yet another call to eat the rich. Strangely, however, that turned out not to be the case, though that hasn’t stopped Twitter users from taking it that way.

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Speculation on what exactly you were supposed to defeat by eating it also included Humboldt Squids, vegans, and insects. And, of course, feelings.

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https://twitter.com/KatyMontgomerie/status/1231972333482586112
https://twitter.com/v_mccallum/status/1231925374256320513
https://twitter.com/Bullet_1986/status/1231974507717496833
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However, the hashtag turned out to be part of a multiplatform campaign to convince children to eat their vegetables. Created in response to the dire fact that 80% of children aren’t eating enough vegetables and 50% of parents have given up trying to make them eat vegetables, Eat Them To Defeat Them reframes vegetables as monsters at war with humankind. The only way to defeat them is to eat them, and adults can’t do it alone anymore.

https://twitter.com/ITV/status/1230824492747739137

This week is apparently carrot week, and schools around the UK are tweeting about the ways their pupils defeated the orange vegetable.

https://www.instagram.com/p/B88nm1KHHqH/
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https://twitter.com/carlyannroseMCA/status/1231963989363642369
https://twitter.com/TaylorShawUK/status/1231995969669074945

Some are disappointed, however, as they really would prefer a dinner of billionaires over carrots.

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https://twitter.com/Hannah_Chutzpah/status/1231966007062822912
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Or politicians. Apparently they seem delicious too.

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The Daily Dot