This story was originally published on Passionfruit.
One of the biggest trends in social media this year is influencers who aren’t trying to sell you anything. These creators have branded themselves as de-influencers and are flooding social media, especially TikTok. The purpose of de-influencing is simple: creators share with their audience what isn’t worth their money or time, especially fashion and beauty items.
The #tiktokmademebuyit hashtag has over 44 billion views on the platform. In a world of endless marketing, following de-influencers is a breath of fresh air for some users. People have had enough unending pushes for overhyped products influencers sell because they’re getting paid. These creators instead give honest reviews about why a product might be a waste. Then they offer alternatives that they like better.
Behind the scenes, many de-influencers still use their platforms to generate money from their audience. Wondering how? Here are the five ways these content creators can monetize their platforms.
