This story was originally published on Passionfruit.
Have you ever received a text or direct message (DM) from a guy who is so cringy and absurd that you instantly screenshot it so that you can laugh with your friends over how ridiculous it is? Imagine an archive of sorts, where screenshots from people all over the world are shared, and the sender is given a rating of how much of a dog they are. Michaela Okland, the creator behind She Rates Dogs, turned this relatable premise into a multi-platform business with an audience of millions.
Before starting She Rates Dogs, Okland was no stranger to posting content online that was enjoyed by many. “My Twitter account started to take off during college just because that’s where I’d post jokes or experiences that people related to, and after going viral a number of times I started to get a following for it! I’ve always loved entertainment and comedy but social media is just the most accessible way to reach people when anybody is starting out,” Okland told the Daily Dot.
