This story was originally published on Passionfruit.
Analysis
On Saturday, influencer boxing changed forever.
The Yuengling Center in Tampa, Florida was host to one of the most eclectic and thrilling fighting performances to ever spawn out of the denizens of social media. Creator Clash, a three-hour event with nine fights, took some of the oddest gamers, builders, musicians and variety channels on YouTube and Twitch and had them punch each other for audience amusement.
The formula for influencer boxing events has remained fairly unchanged since Logan Paul and KSI first brought each other to the ring in August 2018. There’s usually a display of manufactured drama, weird musical numbers, and someone promoting a cryptocurrency. Over the past few years, both Paul and his brother Jake have grown their boxing careers, culminating in Logan facing off against the undefeated Floyd Mayweather and Jake fighting UFC champion Tyron Woodley.
The Paul brothers’ fights have been seen by millions of people, appearing in some of the most premiere pummeling events. Jake’s latest fight was broadcast on Showtime and Logan made a guest appearance at Wrestlemania 38.
