This story was originally published on Passionfruit.
We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.
This week, we caught up with Lynja Davis, aka Cooking with Lynja, a TikToker with over 10 million followers who describes herself as “a regular mom with killer cooking skills.”
Despite being on an app where the top creators are teens and twenty-somethings, Davis holds her own with an unforgettable personality and fast-paced short-form video style. She stays on top of internet humor and keeps her audience engaged with memorable rituals. One ritual includes her regular series called “Bussin or Nah,” where she tries and reviews unconventional recipes.
Davis’s videos are edited by her son, Tim, who has crafted a unique video editing style for the page. The style includes quick cuts, sound effects, pop culture references and comedic visual choices—like having Davis hit a prop version of their family dog with a baseball bat with “home run” graphics added over.