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‘I do not get the brand deals, media coverage, and opportunities most influencers get’: Transgender creator of ‘Christian Girl Autumn’ trend speaks out amid ‘financial struggles’

‘It’s frustrating knowing that I have impacted pop culture in many ways, yet I never reaped any financial benefits from it.’

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Charlotte Colombo

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This story was originally published on Passionfruit.

When you think of “Christian Girl Autumn,” you’d be forgiven for thinking it originated from Caitlin Covington, an influencer who takes elaborate autumnal-themed photoshoots every year and was recently interviewed by the New York Times as the face of the now-iconic meme. Every year, the “Christian Girl Autumn” meme experiences a resurgence, and every year, the 22-year-old who originated the term, Isabella, is overlooked.

In a previous conversation with Insider, Isabella explained how the meme exploded in 2019 after she posted a picture of Covington and a friend after googling “fall 2012 outfits” and added the caption: “Hot Girl Summer is coming to an end. Get ready for Christian Girl Autumn.”

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