This story was originally published on Passionfruit.
When you think of “Christian Girl Autumn,” you’d be forgiven for thinking it originated from Caitlin Covington, an influencer who takes elaborate autumnal-themed photoshoots every year and was recently interviewed by the New York Times as the face of the now-iconic meme. Every year, the “Christian Girl Autumn” meme experiences a resurgence, and every year, the 22-year-old who originated the term, Isabella, is overlooked.
In a previous conversation with Insider, Isabella explained how the meme exploded in 2019 after she posted a picture of Covington and a friend after googling “fall 2012 outfits” and added the caption: “Hot Girl Summer is coming to an end. Get ready for Christian Girl Autumn.”