‘Honestly, I was scared’: Bunny Barbie changes username after Mattel’s cease-and-desist

This story was originally published on Passionfruit.

The lifestyle influencer formerly known as Bunny Barbie announced she changed her name to avoid legal action from Mattel, Inc, the toy company well-known for owning brands like Barbie and Hot Wheels.

The TikTok star told Passionfruit she received a cease-and-desist from Mattel, asking her to stop using the name Bunny Barbie. Her new username is now @bunnyhedaya.

Bunny made the announcement to her 2.1 million followers in a TikTok on Dec. 15.

The content creator, who used Barbie as part of her name throughout the entirety of her social media career, said the letter came as a shock to her.

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