Five creators on the media kits that helped them land brand deals

Learn the secrets of a great media kit.

Jen Glantz

Updated on July 26 2023 5:32 pm CDT

@plantedinthekitchen, @momcomnyc, Camile Wilson, @stephanieoq, and Cynthia Johnson in front of red social media icons background Passionfruit Remix

Alisa_Elly/Shutterstock thecocktailsnob/Camile Wilson @plantedinthekitchen/TikTok @momcomnyc/TikTok @stephanieoq/TikTok (Licensed) cynthialive/Instagram

This story was originally published on Passionfruit.

When you’re ready to start looking for brand deals, it’s essential to have an influencer media kit. Brands can eyeball your social media channels to get a first impression of your content. However, what’s inside your media kit could determine whether or not they want to partner with you.

When building an influencer media kit, your goal is to showcase key metrics and ensure you stand out. Your media kit is an extension of yourself and your brand, giving potential partners a deeper understanding of who you are.

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