How to negotiate brand deals as a micro-influencer in 2023

This story was originally published on Passionfruit.

At the top of any influencer’s to-do list is figuring out how to land new and more lucrative brand deals. Some of the bigger, top-earning influencers are lucky enough to have a roster of brands they can reach out to for new partnership proposals. Other creators, especially ones with smaller audiences or who are establishing their niche or audience, struggle.

They might find themselves having to be strategic about how to pitch brands. No one teaches you how to negotiate with brands that work with micro-influencers—at least until now. Here’s everything you need to know to land new deals and get paid what you deserve. 

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