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The troubling saga of Adin Ross copystriking smaller creators

Streamer Adin Ross has been in the news constantly for erroneously making copyright claims.

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Steven Asarch

Adin Ross speaking in front of green cross and YouTube icon background Passionfruit Remix
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Analysis 

On Monday, Call of Duty streamer Futives revealed on Twitter that he had received a copyright strike on a million-view video on his one-million-subscriber YouTube channel. The video in question featured Kick streamer and edgelord supreme Adin Ross playing Call of Duty against Futives and getting his ass handed to him, switching between clips of Adin’s and Futives’ streams with heavy edits.

According to Futives in the Twitter comments, the video had been hit with a strike in April 2023 but he had just “thought about it and frowned.” Deciding to share it this week, Futives’ tweet was viewed 8.8 million times (if Twitter’s metrics are to be believed) and within two hours of the tweet going up, the claim had been removed by YouTube.

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Futives’ video was striked by Thumb Media, who has worked on behalf of Ross multiple times in the past. The company, based in Portugal, issues copyright claims on behalf of content creators. Targets include any video that features any amount of original content or clips from the streamers it helps. …


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