‘There’s no off switch’: A chat with the brothers behind 4YE

This story was originally published on Passionfruit.

We’re reaching out to some popular creators to get their best tips and tricks for success and better understand the ups and downs of life as a trailblazer on the internet.

This week, we caught up with 4YE, or Jermaine and Trey Richards, via email. 4YE is a Toronto-based comedy duo. Jermaine and Trey are brothers, known for their YouTube channel that’s been around for over 10 years. 

The duo also operates a Black-owned fashion line and has a podcast titled “Random Order” about food, culture, and news in Toronto. Combined, the two influencers have over 1.2 million followers on their YouTube and Instagram accounts. 

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