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Why did Snapchat’s CEO upload this bizarre video?

Evan Spiegel is having a moment.

Photo of William Turton

William Turton

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Here’s Snapchat CEO Evan Spiegel taking four minutes to explain what Snapchat is. In 240p resolution. Why is this a thing? Who is Spiegel making this video for? Where is he? What inspired him to make a video explaining an app that more than 100 million people use every day? Nobody really knows. The bizarre video was uploaded to Snapchat’s official YouTube channel on Tuesday.

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Fun fact did you know: Snapchat is valued at 15 Billion dollars.

Photo via Alan Levine/Flickr (CC BY 2.0) | Remix by Jason Reed 

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