Branding

‘Be careful of these red flags’: Supplement industry worker shares misleading phrases companies use to sell products

‘Just because an ingredient was tested, does not mean it’s proven to work.’

On Jun 5, 2022 by Maria Poggi

Teen’s viral petition about racist packaging at Trader Joe’s prompts action

‘The Trader Joe’s branding is racist because it exoticizes other cultures.’

On Jul 20, 2020 by Sierra Juarez

These phone-charging Saint Bernards were the true heroes of SXSW

Even Elijah Wood couldn’t resist.

On Mar 24, 2016 by Jené Gutierrez

Someone trolled these ladies with sexist pens on International Women’s Day

People have been mocking these for years.

On Mar 9, 2016 by Jay Hathaway

Even fans are drawing the line at ‘Star Wars’-branded fruit and meat

Disney, you’ve marketed this film enough.

On Dec 17, 2015 by Luke Winkie

The Weeknd is selling an absurdly expensive vaporizer

It’s the priciest PAX you can buy.

On Nov 27, 2015 by Ziwe Fumudoh

The most cringeworthy examples of brands pandering to millennials

‘How do you do, fellow kids?’

On Nov 27, 2015 by Gabe Bergado

Of content and controversy at VidCon 2015

Content creation is king—but the biggest YouTube convention around knows change is key too.

On Jul 28, 2015 by Rae Votta

SXSW is using mysterious ‘hackers’ as a PR stunt

This is probably ‘CSI: Cyber’s fault.

On Mar 14, 2015 by Taylor Hatmaker

The ‘Brand Killer’ could block ads in real life

Welcome to post-capitalist paradise.

On Jan 24, 2015 by Miles Klee

Usher’s new single is available only in Cheerios boxes at Walmart

Must be the honey.

On Nov 13, 2014 by Rae Votta

theAudience: Selling you products, one Internet celebrity at a time

Product placement may sound like selling out, but for many of today’s Internet celebrities, it’s just another part of the job. 

On Sep 19, 2014 by Beth Elderkin

Airbnb’s odd new logo gets pervy remix treatment on Tumblr

Abstraction has its price.

On Jul 18, 2014 by Miles Klee

Turn your snaps into ads with these new Snapchat filters

So far, the geofilters are really heavy on the Los Angeles area, including Disney, Venice, Malibu, Disney, Disney, and Disney. 

On Jul 15, 2014 by Taylor Hatmaker

Wendy’s ode to pretzel buns is a ballad made up of tweets

Can a little nostalgia-mining get people to eat at Wendy’s? 

On Jul 7, 2014 by Audra Schroeder