Pop Culture

Capri Sun promises they aren’t phasing out pouches after reports of a switch to bottles ruined childhoods everywhere

Et tu, Pacific Cooler?

Photo of Mike Hadge

Mike Hadge

Capri Sun moves away from pouches to bottles

The term “ruined my childhood” gets thrown around a lot these days, but there are a select few instances where it’s completely accurate. 

Was there anything better than lunch at summer camp? You were parched from a long relay race or something dumb and outside and couldn’t wait for that cool, refreshing pierce of your Capri Sun pouch.

The unwrapping of the straw, the challenge of the puncture—the effort made that first sip extra sweet. Meanwhile, your friends across the table were sitting there, soft and weak, sipping from a bottle of Mondo or Kool-Aid Jammerz or something that took no effort to open. No effort at all! 

Capri Sun changes from pouches to bottles

Well, “the man” at Capri Sun has decided that pouches aren’t “skibidi” anymore. Yesterday, snack rumors and news account Snackalator revealed that Capri Sun would begin rolling out their beverage products in bottles—common bottles!

As stated, the bottles have been prepared for NACS, a convenience store trade show. While no official announcement has come from Capri Sun just yet, the company has prepared the beverage not just for 12oz individual bottles but also 96oz bottles for the fridge, which just feels wrong. Capri Sun is not for that!

Thus far, the bottles contain three flavors: Fruit Punch, Strawberry Kiwi, and Pacific Cooler. Et tu, Pacific Cooler?

This is all forcing us to confront an inconvenient truth: can Capri Sun stand on its own as a beverage? Was it all about the experience? Is this like the Medieval Times to-go menu? Time shall tell. 

Social media reacts to the Capri Sun change

As you might imagine, the Internet is taking this as unwell as you’d expect. 

https://twitter.com/thatsso_rachael/status/1829013119408001055

UPDATE: Capri Sun pouches are here to stay

August 21, 2024: Once again, bullying corporations works, folks!

After seeing fans’ panic to the news that the pouches would be eliminated, Capri Sun is now reassuring everyone that they ain’t going anywhere.

In fact, the company is launching a pallet of 3800+ Capri Sun pouches exclusively at Walmart next week, so no one misses out:

In Body Image
Courtesy of Capri Sun

If you’re curious where to find them, check out @caprisun on Instagram and @caprisun_usa on TikTok to find out how to get your hands on the contents of these sweet, sweet pallets.

Sometimes it takes a crisis to realize all you could lose. Now, let’s ramp up the campaign to make the green M&M sexy again!


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