MrBeast wants to shut down his cloud kitchens

This article originally appeared on Passionfruit.

Jimmy “MrBeast” Donaldson ranks among the most popular individual creators on all of YouTube, with over 172 million subscribers. You could fill 100 newsletters breaking down all the various reasons for MrBeast’s remarkable success on the platform, and mavens continually break down and analyze everything about his content—from concepts to thumbnails to SEO and more—to try and get at his particular secret for driving interest and clicks, but regardless, the significance of his presence to the platform is undeniable.

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