AMC is taking a gamble that movie fans across the nation are willing to take a gamble. In a new campaign to get people back into theaters, the company is offering a steeply discounted ticket price of $5 plus tax to see a first-run new release.
There’s just one catch, though. You won’t know the movie until you get to the theater.
TikToker caseyyisfetchh (@caseyyisfetchh) explained the new campaign to her viewers in a video posted to her page on Wednesday. In the now-viral video, which currently has over 1.2 million views, Casey points out the mystery screenings might just become a potential new date night idea for movie-loving couples.
@caseyyisfetchh I dont live near one BUT IF I DID 👀 #screenunseen #movietickets #amc ♬ original sound – caseyyisfetchh
“For five dollars, you can go see a movie,” she tells her viewers. “But you don’t know what the movie is until the movie starts.”
“I think that’s like a fun and really exciting twist on, like, a date night or a night out,” she continues.
The Daily Dot has reached out to Casey via Instagram direct message for further comment.
According to AMC’s website, Screen Unseen screenings reveal the “movie’s MPA rating ahead of time, but the feature presentation will remain a mystery until showtime.”
The first Screen Unseen screening is scheduled for Nov. 6. The film is rated PG-13.
“Blind date with a movie! Love this,” MOMdistracted (@momdistracted) wrote in the comments section.
Many of Casey’s viewers pointed out that the AMC promotion is nearly identical to Regal Cinema’s Mystery Movie program, which also shows an unknown first-run film to attendees willing to gamble five dollars plus tax.
Regal is also set to screen an unknown PG-13 film on Nov. 6.
“Regal has had these too! Love Mystery Movie Night. It’ll tell you the film rating before purchasing the ticket,” Ari (@arilie) wrote.
“Regal’s been doing $5 mystery movie Monday for a year now,” another viewer commented.
Several viewers also commented that they weren’t willing to risk the five dollars on a movie that might turn out to be too horrific for their tastes.
“I just can’t do horror films otherwise I’d be about it,” Samantha (@samchez95) wrote.
“No bc if it’s a scary movie I want my $5 back,” another commented.
“I don’t like horror and I have anxiety can’t do it!” D Snacks (@dsnacks) added.
However, for those who prefer their unknown movie to frighten them, AMC will be offering Scream Unseen in the future. The promo is guaranteed to feature a horror movie.
“Be first to see a scare if you dare. If you’re a horror fan, keep your eyes peeled for AMC Scream Unseen announcements,” AMC stated on its website.
The Daily Dot has reached out to AMC via email for further comment.
