A messaging app for teenagers has been gaining users, and it’s modeled—creepily enough—after Tinder, which officially kicked underage users off its platform last year. Experts are understandably concerned.
Similar to the dating and hookup app for adults, Yellow allows users to swipe through people’s profiles and choose whether they’d like to start a conversation. After initiating contact, users can exchange photos or videos. Through Yellow’s platform, they can also add other users on Snapchat or Instagram.
The app developers, based in France, claim that six million people have downloaded Yellow since its initial launch in 2015. In the time since then, the app has worked to change its image from “a virtual flirting app for the Snapchat generation” that catered to those born after 1995 to simply a way for young people to “make new friends.” While Yellow now keeps its marketing materials vague and its website scant, its format still screams dating app, and it has been catching the eye of at least a few police departments.
Yellow’s terms of service state that people between the ages of 13 and 17 are permitted to use it with permission from their parent or guardian. That permission, however, requires no proof, and fooling the platform into thinking you are older or younger is as simple as lying about your date of birth.
“Any app that allows someone direct communication with a child is a potential opportunity for someone looking to take advantage of that access,” Eliza Harrell, director of education and outreach at the National Center for Missing and Exploited Children told Vocativ in an e-mail. “Age verification is a useful tool for discouraging use by those potentially looking to harm a child, but no process is foolproof—they will always find a workaround.”
While some apps of this nature are linked with user’s Facebook accounts as a form of automatic age verification, Yellow allows users to enter in their birthday manually. Should a user seek to change their birthday, the app then asks them to upload a photo of their state/country identification.
As stated on the Yellow website, the app’s community guidelines prohibit sending or requesting nude photos from other users, posting fake pictures, lying about your birthday, or “catfishing.” But again, there’s no foolproof way of actually policing such policies, as users on social media and in the Google Play store note. “I wouldn’t [date] any guys on yellow because most of the guys are perverts and they only ask for nudes,” one app review reads.
Creepier still, a review from a man identifying as Eric Thompson whose profile picture features a receding hairline and grey beard reads “Great application, I have found many beautiful young girls here that I would not be able to talk to in real life. Who’s your daddy?” His review is followed by several suggestive emojis.
Within the app itself, red flags are obviously apparent. In addition to allowing users to change their birthdays at will, Yellow also lets 17-year-olds search for users as young as 13, and vice versa. It also lists users’ city of residence as the default option, meaning people have to manually choose to hide their location.
Messaging apps geared towards young adults have proven problematic in the past. On the popular Kik messaging platform, a child pornography and blackmail problem developed under similar circumstances. While Kik aimed to combat the problem by using software that compares uploaded images to its platform with a database of known child porn images, it’s unknown whether Yellow has taken this step. Asked by Vocativ what mechanisms the app has in place to prevent inappropriate photos from being shared and from users not abiding by the terms of service, Yellow did not respond.
While there’s no way of knowing what is occurring in the private messages of Yellow users, a representative from the U.S. Department of Justice told Vocativ that the Office of Sex Offender Sentencing, Monitoring, Apprehending, Registering, and Trafficking “doesn’t have any information to support” any active cases being investigated. Even still, representatives from local policeagencies, agents from the FBI, and other nongovernmental advocacy bodies throughout the world such as the National Society for the Prevention of Cruelty to Children in the UK are advising parents to keep their teens off it, or monitor their use.
This story originally appeared on Vocativ and has been republished with permission.
