Employees at an Ulta store in Atlanta allegedly wrote “stolen from Ulta” on tester perfume bottles to prevent theft from the store.
In a TikTok posted by Lilyan (@imlilyan) on Feb. 5, the TikToker shows multiple tester perfume bottles on display at an Ulta location in Atlanta inscribed “stolen from Ulta” in red letters.
On Thursday, Lilyan’s video had almost 4 million views. The Daily Dot reached out to Ulta.
@imlilyan theyre so real for this. #notheifs #borrowingitems #perfume #ulta #atl #retailproblems #nottoday #dontplay #atlantageorgia ♬ Dont play with it x candy shop – Hunny Bee 😈
Commenters, however, said that marked-up tester bottles wouldn’t deter anyone from stealing.
“Like stolen from Ulta written on it is gonna stop the perfume from working or something,” @alexiswright284 commented.
“Who’s that going to stop?” @keelyboker23 wrote.
Others joked about the markings on the perfume bottles.
“It’s just autographed now!” @kailynn3000 commented. “Limited edition.”
“Now it’s like a trophy!” @vicsacrybaby wrote.
A commenter that identified themselves as an Ulta employee chimed in in a comment, saying that “most people mass steal perfume to sell them.” So, the “stolen from Ulta” tries to people from buying stolen perfume bottles from those who resell them.
In January, a video showing an Ulta being robbed while employees watched went viral on TikTok. Gucci perfume bottles were one of the many items seen being thieved in the video.