It just became a lot easier to taste the rainbow. On Thursday morning, chip giant Frito Lay put their snacks where their mouth is by showing their support of the LGBT community with the launch of Doritos Rainbows.
The first rainbow-colored chips in Doritos history come in five vibrant colors, inspired by the Pride Flag. “We’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception,” chief marketing officer Ram Krishnan said in a press release.
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But don’t run out to your local supermarket just yet, because these Cool Ranch chips aren’t available for purchase. If you want to get your hungry hands on a bag, you’ll have to head over to the It Gets Better Project’s website. For a donation of $10 or more, fans will have the rainbow-colored corn chip delivered straight to their door—while supplies last, of course.
Doritos Rainbows are here. To get a bag go to http://t.co/v9ATSCVaqL donate & show your support. #BOLDANDBETTER pic.twitter.com/zMnIhoVNlR
— Doritos (@Doritos) September 17, 2015
Best of all, Doritos will cover shipping costs to ensure that 100 percent of the proceeds go directly to the nonprofit. With each donation users are allowed to submit a quote of self-acceptance using the hashtag #BoldandBetter to encourage others to remember the message emblazoned on the Rainbows bag. Because there’s nothing bolder than being yourself.
H/T Good Morning America | Photo via Greg Seals
