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Nike’s plus-size mannequin gets body-shamed on Twitter

The user was swiftly shut down.

Photo of Katie Balevic

Katie Balevic

nike body shame mannequein

Twitter is freaking out over a picture of Nike’s plus-size mannequin, and the responses are both positive and negative.

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It all started June 6 with Twitter user @Rninety6 suggesting that Nike was showing plus-size customers that they would look “awful” in athletic wear. The original tweet blew up with 2,200 retweets and 13,000 likes, and @Rninety6 continued to body-shame even as people objected, saying things like, “Don’t expect me to pretend it’s a beautiful healthy body that should be promoted.”

nike mannequin body shamed

And then the rest of Twitter went off on @Rninety6 in response. Most people commented on how people have to go to the gym to lose weight, so insulting them in the process makes no sense.

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More feisty Twitter users turned the insult around on @Rninety6, who did not respond to requests for comment. User @lilgothpeach commented a meme that said, “A man with an unwashed ass has an opinion again.” Others continued the trend.

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@Rninety6 also asked commenters, “Would do you need skin tight clothing to exercise?”

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Some people responded with logic. User @Nifteebiskit explained that workout clothes are inherently tight to keep them from getting caught in gym equipment.

https://twitter.com/Nifteebiskit/status/1137879225946558465

Others said they were happy to see representation of all body types in the athletic wear industry.

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Over the last several years, more people have been advocating for body positivity and simply shutting down people who fat-shame others. And it looks like people are better for it.

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The Daily Dot