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Store delivers 10,000 meals after viral charity promotion

German supermarket chain Lidl only expected to give out 7,500 Christmas dinners in a Twitter charity campaign, but so many people participated that the store is now delivering 10,000 meals.

Photo of Kris Holt

Kris Holt

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A retailer did the right thing when its Christmas dinner giveaway went viral: It ponied up for more meals than expected.

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Massive Germany-based supermarket chain Lidl started a campaign in Belgium Monday in which it said it would hand over five four-course Christmas dinners to food banks each time someone tweeted the hashtag #luxevooriedereen (Dutch for “luxury for everyone”).

The 20-euro ($26) packs include chicken vol-au-vents, tomato soup, an ice cream cake, and chocolates.

The company had expected to shell out for around 1,000 of the packs, according to Reuters, but the 24-hour campaign brought more tweets than expected. Around 1,500 people used the tag, meaning Lidl would have to provide 7,500 meals to keep its promise.

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Good guy Lidl rounded up that figure to 10,000 meals, at a total cost of 200,000 Euros ($260,000). A spokesperson said Lidl “learnt quite a few lessons” but isn’t sure if it will come back for seconds next year.

In any case, it’s a solid move for Lidl’s reputation, even if it opts not to return for a second helping.

Photo via Dublins98/YouTube

 
The Daily Dot