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Britney Spears’ knife-dancing trend boosted sales to a local prop business

Britney Spears’ knife video generated memes and a dance trend, but it also apparently helped an L.A. prop shop.

Photo of Audra Schroeder

Audra Schroeder

Britney Spears dancing with fake knives (l) Britney Spears dancing with fake knives (c) Britney Spears dancing with fake knives (r)

A video of Britney Spears dancing with knives led to a bigger TikTok trend, and reportedly helped to increase the sales of a local prop business.

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On September 25, Spears posted a video to Instagram that showed her energetically dancing, which is part of her regular content, but this time she was holding two knives, which she noted in the caption are not real.

The video quickly became a meme, and a dance parody trend took hold.

@dantejamees Replying to @Jacks Elle ♬ Principles Of Lust: Sadeness / Find Love / Sadeness (Reprise) – Enigma
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@brockrealtalk I would drain my entire life savings for this experience. #britneyspears #hibachi #knife #japan #dancing #fyp #dinner #spinning ♬ Powerful songs like action movie music – Tansa

The video also led to misogynistic tweets and videos smugly asking if Spears should have been released from her conservatorship, and allegedly prompted a wellness check last week, which Spears called “unacceptable.”

In another dance video, Spears wrote, “I know I spooked everyone with the last post, but these are fake knives that my team rented from Hand Prop shop in LA.” She added that it was supposed to be a tribute to Shakira‘s recent VMAs performance.

https://www.instagram.com/reel/CxwuhztLkwt
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The Los Angeles-based Hand Prop Room has apparently been struggling during the WGA and SAG strikes. But the manager told TMZ that sales reportedly went up 50 percent after Spears posted the name of the shop—and of knives specifically.

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