The only way people have been able to get a hold of Snapchat’s stylish video-recording Spectacles is by tracking down a pop-up location for the minion-looking vending machines and waiting hours in line.
Until now.
Snap will begin selling its Spectacles online Monday for $130, only in the U.S., via Spectacles.com.
The company will also shut down its longest open New York City Spectacles pop-up store along with all other short-term stores, but will “continue to land in surprising locations around the U.S. following a brief nap,” the company told TechCrunch.
Snap will hope selling the glasses online will provide an economic boost after filing its IPO a few weeks ago. The filing documents spoke directly of the struggling product, “The launch of Spectacles… has not generated significant revenue for us.”
The glasses, which allow you to record 10 to 30 second videos, were a hit when they were first released, and helped the social media giant rebrand itself into a “camera company.” They will need to get the public’s attention once again if Snap wants to reach its goal of raising $3 billion, the largest IPO since Alibaba.
Those who have been dying to get their hands on Spectacles will have to wait another two to four weeks before they start shipping. Both charging cases and cables are also available for purchase on the website.
H/T TechCrunch
