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NPR apologizes to “Bronco Bamma” girl

After 1.7 million views on YouTube, NPR issued a formal apology to 4-year-old Abigael Adams. 

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Chase Hoffberger

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Nonprofit membership media organization NPR has issued a formal apology for its role in bringing a 4-year-old Colorado girl to tears this week.

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According to NPR’s breaking news blog The Two-Way, the organization felt immediately “bad” after finding out that Abigael Adams was reduced to tears because of NPR’s incessant mention of “Bronco Bamma and Mitt Romney” during one of Evans and her mother Elizabeth’s in-car listening sessions.

The strife was so dire—and the video was so adorable—that the video Evans’ mother posted to YouTube detailing the incident has already attracted more than 1.7 million views, most of which came Oct. 31.

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NPR took notice of the clip that same day and immediately lost itself in an apparent sea of unending shame and guilt. In an effort to mend the situation, the organization’s child-friendly brass turned to news blogger Mark Memmott to issue Evans a formal apology.

“On behalf of NPR and all other news outlets, we apologize to Abigael and all the many others who probably feel like her,” Memmott wrote.

“We must confess, the campaign’s gone on long enough for us, too. Let’s just keep telling ourselves: ‘Only a few more days, only a few more days, only a few more days.’”

With that exhibit over and Evans now happy with her newly gifted NPR Politics pin firmly secured to her shirt, Memmott reverted to true reporter form.

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“Meanwhile,” he wrote. “Have any of your children said something like that? Do you feel like Abigael? Tell us in the comments thread.”

I don’t have any kids, but if I were to leave a comment, I’d write that this story was cute enough to make me cry.

Photo via Elizabeth Evans/Twitter

 
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