Mastercard has come out with a new single. Yes, you’ve read that correctly.
.@Mastercard announces its first-ever music single, “Merry Go Round” ahead of a full-length album this year.
— Pop Crave (@PopCrave) January 7, 2020
The lead single premieres tomorrow (Jan. 8) during an iHeartRadio event at CES in Vegas before moving to streaming services. pic.twitter.com/zTrEGa8qOo
The credit card company collaborated with Swedish songwriter and producer Niclas Molinder and up-and-coming artists to build upon the Mastercard “sound architecture to curate an auditory experience that brings new meaning and purpose to the brand,” per a press release. (It’s a marketing gimmick.)
Debuting at Live at CES in Las Vegas on Wednesday in a partnership with iHeartRadio, the single is called “Merry Go Round,” and features Swedish artist Nadine Randle.
“Sound is our next frontier for brand expression and a powerful way for us to reach consumers through the passions that connect us all,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar in a press release.
Rihanna fans have taken to Twitter to express their dismay over the fact that a credit card company has released new music before the “Umbrella” singer. Although she’s been very busy with clothing and cosmetic lines, the people want what they want.
https://twitter.com/lawl92/status/1214695634990747648?s=20
https://twitter.com/grandeshorny/status/1214696685051564032?s=20
https://twitter.com/julsssnake/status/1214789403551391744?s=20
Audio of the new track is already available, and will soon be downloadable/streaming on all your favorite music streaming apps:
READ MORE:
