Do you post on Facebook Stories? Do you know anyone who posts on Facebook Stories? Us either. Facebook hopes to fix that with a cheat: Allowing Instagram users to cross-post their Instagram Stories to Facebook.
Facebook first began testing this feature out in Portugal last month. Since the beta went well, the company is currently rolling it out globally, TechCrunch confirms. If you don’t already have the option in your Instagram app, you will soon.
If you have your Facebook account linked to your Instagram account, you’ll see a new option in the Share menu after you’ve created an Instagram Story. You’ll see the option to add it to Your Story, as usual, but below that, you’ll see a new “Share” section. There, you can tap to add it to Your Facebook Story. Below that, you’ll see the names of suggested friends you can send it to directly on Instagram as well.
Instagram Stories has been a success, in terms of user numbers. In June, Instagram reported it has 250 million daily active Stories users. Facebook has not released numbers for how popular Stories is on its desktop and mobile app. Between Instagram Stories, Messenger Day, and WhatsApp’s Status, Facebook—the parent company of all three apps—really beat in the message that it was going after Snapchat Stories. Adding the feature on Facebook’s main app too, particularly for those who already use one or more of Facebook’s other apps, felt redundant and unnecessary.
By letting Instagram users cross-post their Stories to Facebook, though, it fixes multiple issues. It fills the embarrassing dearth of Facebook Stories at the top of your Newsfeed. The change could also help Instagram users get more followers out of their Facebook friends. Lastly, it eliminates the redundancy of having a Snapchat Stories clone on every single Facebook platform… at least somewhat.
Want to know more about Facebook? Here’s how to lock down your Facebook privacy settings and see who unfriended you. You can also unfriend someone on Facebook or block someone if it comes to that, and we can help you change your name on Facebook.
H/T TechCrunch
