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Apple’s original copy logo looks nothing like what you’d expect

Imagine this atrocity on the lid of your MacBook.

Photo of Mike Wehner

Mike Wehner

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It’s hard to imagine a world in which the iconic Apple logo isn’t emblazoned upon smartphones and laptops everywhere you look, but back in 1976, things were very different. 

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For virtually its entire existence, Apple’s logo has been a simple apple shape with a leaf and a missing piece. It’s straightforward and impossible to confuse with anything else, and that’s why it’s stuck around for so long. 

But when Apple debuted in the mid-1970s, oft-forgotten Apple co-founder Ronald Wayne actually drew the first logo for the company. 

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It’s an intricate rendering of Sir Isaac Newton, leaning against an Apple tree, with a wrinkled banner labeled Apple Computer Co. A quote borders the scene: “A mind forever voyaging through strange seas of thought … alone,” by poet William Wordsworth. 

As far as company logos are concerned, it’s extremely ornate and complicated—the absolute opposite of what would eventually become Apple’s iconic branding.

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Apple only used the Newton logo for about a year before Steve Jobs, it’s reported, axed it in favor of the Apple “rainbow” logo, which eventually evolved into the modern design. 

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