This story was originally published on Passionfruit.
This week, Kajabi announced Andréa Mallard, chief marketing and communications officer (CMO) at Pinterest, will be joining the board of Kajabi. In an exclusive interview with Passionfruit, Mallard went into detail on what she thinks makes for successful Kajabi creators, what attracted her to Kajabi, and how she thinks Kajabi is transforming the creator economy.
As previously covered by Passionfruit, Kajabi is a technology company known for its online course creation and marketing tools. It also offers other products for “knowledge” influencers, like tools for live coaching, email marketing, newsletters, websites, and educational podcasts and videos. Kajabi is offered for a flat rate, with price tiers ranging from $149 to $399 per month, and it does not take any revenue share from creators on the platform.
Kajabi has been making recent moves in the creator economy. On Nov. 1, 2022, it announced its acquisition of Vibely, rebranded to Kajabi Communities, a community management product that offers tools like community live calls, chats, leaderboards, and challenges.
