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Nordstorm starts labeling products “popular on Pinterest”

Do you trust Pinterest users to do your shopping for you?

Photo of Lisa Granshaw

Lisa Granshaw

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If you’ve ever wondered what products in a store were the most popular online, but felt awkward about taking out your smartphone to check, you soon may not have to worry. A new initiative by Nordstrom is experimenting with tagging products in select stores with the Pinterest logo, identifying them as frequently tagged on the Web’s biggest pinboard site. 

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The company has shared photos of signage already on display in certain stores on their Instagram and Facebook accounts, including shelves full of “top pinned items” with the hashtag #nordstrom.

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There are currently 171 pins in Nordstrom’s “Top Pins” board, which leaves a lot of opportunity for products to be labeled with these new tags. This is definitely a unique way for brands to utilize their popularity on Pinterest and translate online trends in-store.

But will showing something is popular online translate into in-store sales? Do shoppers trust Pinterest’s collective taste? 

It will be interesting to see if Nordstrom’s experiment pays off.

H/T Gigaom | Photos via Gigaom

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