This story was originally published on Passionfruit.
We’re sitting down with leaders on the business side of the creator economy to get their best advice for creators looking to launch and develop their careers. This week, we spoke with Aaron Godfred, vice president of JellySmash Productions, creator company Jellysmack’s new production division.
In an interview with Passionfruit, Godfred spoke about the development of the new production service, what kind of creators it attracts, who qualifies for the program, what qualities he looks for in potential clients, what advice he has for creators who don’t yet meet JellySmash’s requirements, and more.
Whether it’s because of burnout or a desire to scale their businesses, many creators hire editors, producers, managers, and third-party companies to assist with their workload. One of those companies is creator-oriented company Jellysmack, which has made a huge splash in the creator economy ecosystem and is expanding its repertoire of services to include a new content production division for creators, JellySmash Productions.
As previously reported by Passionfruit, Jellysmack is a company that aims to help video creators with audience growth through multi-platform distribution, funding, and data and AI-driven content strategy. Video creators can apply to Jellysmack’s Creator Program, which supports long-form and short-form video creators in translating their videos to platforms like Facebook and Snapchat. In August 2022, Jellysmack also launched a new finance division, JellyFi, which provides investment funding for creators.
JellySmash Productions is a production service launched by Jellysmack publicly in October 2022. A select group of creators can use the service to create customized content for YouTube, Facebook, Snapchat, Pinterest, and other social media platforms. JellySmash touts that it can meet creators in person and produce “two months’ worth of original long-form video in less than three days.”
Thus far, JellySmash has worked with creators who are already a part of Jellysmack’s Creator Program, including SpicyyCam, Charles & Alyssa, Karina Garcia, and Pasta Queen, in a pilot program for the new production division. Aaron Godfred, vice president of JellySmash, told Passionfruit JellySmash tends to look for creators with over 5 million followers.
