Steven Asarch
Steven Asarch is an internet culture reporter who lives on Twitch and YouTube. After graduating from Baruch College, he wrote for IBT Media, Newsweek and Insider. In 2021, he executive produced the docu-series “Onision in Real Life” on Discovery +.
Here’s what creators need to know about Elon Musk rebranding Twitter to X
X marks the spot, but is it buried treasure or fool’s gold?
On Jul 24, 2023 by Steven Asarch
Confusing rules for influencers make SAG-AFTRA union solidarity hard
What can influencers do to help Hollywood unions on strike? Lines are a bit blurry.
On Jul 18, 2023 by Steven Asarch
Cosmopolitan posts a tone-deaf interview with ‘canceled’ beauty influencer James Charles
Cosmo’s tone, pictures, and headline paint a narrative levity when in reality, the allegations against Charles are incredibly disturbing.
On Jul 17, 2023 by Steven Asarch
Jonah Hill was right actually, these men say
Jonah Hill’s text messages have caused a vocal divide in online discourse. Some men online don’t seem to understand what Jonah Hill did wrong.
On Jul 12, 2023 by Steven Asarch
Everything Meta’s new app Threads is missing on day one
Threads is no Facebook, but it’s also no Twitter.
On Jul 6, 2023 by Steven Asarch
FTC updates rules on brands and influencers: Here’s what you need to know
Here’s what you need to know about the latest updates to the FTC’s Endorsement Guides.
On Jul 5, 2023 by Steven Asarch
Creator Clash 2 lost $250,000, what happened?
A combination of bad press and illegal streams caused the event to fail.
Trisha Paytas opens up about relationship with Colleen Ballinger
Paytas has been a lot of things over the years, but never this grounded.
Colleen Ballinger responds to accusations in ‘Toxic Gossip Train’ ballad
YouTuber Colleen Ballinger (sort of) apologized via ukulele song after being accused of having inappropriate relationships with younger fans.
On Jun 28, 2023 by Steven Asarch
Streamer xQc signs $100 million deal
This is a lot more than just a nine-figure payday.
On Jun 20, 2023 by Steven Asarch
FaZe out: The story of a falling esports org
FaZe was once one of the fastest-rising organizations in gaming. Now, it risks getting taken off the stock exchange.
On Jun 7, 2023 by Steven Asarch
‘This is the most anti-creator s*** I’ve ever seen’: Twitch’s new branded content rules made streamers furious
The streaming platform announced a new series of rules for branded content rules, and creators aren’t happy.
‘League of Legends’ union refuses to play
In a historic moment for esports, ‘League of Legends’ pro players are walking out to demand Riot Games treats them better.
On May 30, 2023 by Steven Asarch
The history of Rumble: A problematic site with a troubling promise
Rumble has been signing banned streamers to try and bring new blood—but its alt-right pipeline is strong.
On May 26, 2023 by Steven Asarch
The troubling saga of Adin Ross copystriking smaller creators
Streamer Adin Ross has been in the news constantly for erroneously making copyright claims.
On May 24, 2023 by Steven Asarch
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