Steven Asarch
Steven Asarch is an internet culture reporter who lives on Twitch and YouTube. After graduating from Baruch College, he wrote for IBT Media, Newsweek and Insider. In 2021, he executive produced the docu-series “Onision in Real Life” on Discovery +.
Colleen Ballinger is back and wants you to forget about her Toxic Gossip Train
‘Toxic Gossip Train (Fall Vlog remix).’
On Nov 21, 2023 by Steven Asarch
Pokimane’s cookie controversy is clearly contrived
Streamer Pokimane announced a cookie collaboration, and some online are acting like it’s the end of the world.
On Nov 20, 2023 by Steven Asarch
The silence around the so-called ‘Esports World Cup’ is deafening
Multiple top esports personalities have supported the Saudi Arabian-funded event.
On Nov 14, 2023 by Steven Asarch
From the collapse of The Escapist, a Second Wind rises
Former creators behind gaming site the Escapist are finishing what their website started.
On Nov 13, 2023 by Steven Asarch
TikTok’s new creator program is just as vague as the old one
The Creator Fund is retiring, being replaced by the Creativity Program beta, which vaguely claims to offer larger payouts for longer videos.
On Nov 8, 2023 by Steven Asarch
From Big Oil to the Navy, some surprising advertisers are targeting young people through Twitch
Oil companies, insurance sellers, and military moguls are all taking to Twitch to reach a lucrative younger audience.
On Nov 6, 2023 by Steven Asarch
Nickmercs controversy shows that streaming platform Kick is still for gambling
Kick and gambling site Stake are tied at the hip, no matter what they want you to believe.
On Oct 31, 2023 by Steven Asarch
The latest MrBeast debate proves you should always question what you watch
Don’t expect your YouTubers to be genuine, especially the ones with million-dollar budgets.
On Oct 30, 2023 by Steven Asarch
‘The future of Smash Bros tournaments is in jeopardy’: Nintendo announces new rules for community esports events, and fans aren’t happy
The video game developer has a long history of fiercely protecting its IP, despite pleas from gamers to loosen up restrictions.
On Oct 25, 2023 by Steven Asarch
TwitchCon in the desert left me feeling lukewarm
After attending this year’s TwitchCon, I’m left wondering what streamer culture is anymore.
On Oct 23, 2023 by Steven Asarch
What the JacksFilms and Sssniperwolf feud really means for YouTube
Reaction content is serious business, especially when it leads to doxxing.
On Oct 18, 2023 by Steven Asarch
SAG-AFTRA strike took the celebrity out of New York Comic-Con
After 17 years of Comic-Con, this year felt strange yet welcome.
On Oct 16, 2023 by Steven Asarch
Kick streamers say they feel that the platform has finally gone too far
After two influencers streamed a sexual encounter between one of their fans and an alleged sex worker, some Kick streamers feel the platform has finally gone too far.
On Sep 26, 2023 by Steven Asarch
The potential problems of YouTube’s new AI tools
In downtown Manhattan, Google showed off a new suite of AI tools coming over the next year. Here’s what has me worried.
On Sep 22, 2023 by Steven Asarch
An honest review of the WorldofTShirts experience
After a night with one of TikTok’s most notorious personalities, I was left disturbed by how TikTok’s algorithm distorts how we see creators.
On Sep 20, 2023 by Steven Asarch
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