How Danielle Bayard Jackson used TikTok to preach the importance of female friendships

‘Some people weren’t taking what I do seriously’

On Apr 7, 2022 by Chika Ekemezie

‘Celebrities are seen when they want to be’: TikTok’s celebrity analysts deconstruct the fame machine

These TikTokers are analyzing why celebrities do what they do.

On Mar 3, 2022 by Chika Ekemezie

The art of the celebrity breakup post

When a couple shares such a significant part of their life on the internet, it’s understandably tough to know how to announce that it’s over.

On Feb 10, 2022 by Chika Ekemezie

‘Pretty privilege’ can open doors in the creator economy—but it isn’t everything

Exploring the leg up a creator may get from being attractive on the internet.

On Jan 6, 2022 by Chika Ekemezie

Michaela Okland built an empire on men’s cringey messages

‘Interact with people who support you when you can, have fun with the people who get mad at you, and let your content grow as you do.’

On Dec 9, 2021 by Chika Ekemezie

Impossible expectations: Black influencers and the limitations of relatability

The career climb means encountering obstacles that their white counterparts don’t face.

On Nov 11, 2021 by Chika Ekemezie

‘We are all commiserating over dating experiences’: Welcome to DatingTok, where there is community in the chaos

Dating TikTok sits in a corner of the internet where we’re not being told to buy something, and it’s not designed to make us jealous.

On Nov 4, 2021 by Chika Ekemezie

Meet Cindy Noir, the TikToker helping 20-somethings feel less alone in the messy world of dating

Noir is like the older sister we all wish we had.

On Oct 21, 2021 by Chika Ekemezie