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Amy Schumer’s boy-band parody launches a viral selfie campaign

The reigning queen of comedy is at it again.

Photo of Nayomi Reghay

Nayomi Reghay

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The reigning queen of comedy is at it again. After debuting her third season of Inside Amy Schumer and performing a hilarious send-up of booty anthems, last night Amy Schumer took sharp aim at “self-esteem boosting” boy band anthems with a One Direction sound-alike titled “Girl You Don’t Need Makeup.”

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The hilarious video visits the tropes of all those obnoxious music videos that tell girls they’re “naturally beautiful” while obviously reinforcing less than natural beauty standards. In the sketch, a boy band surrounds Schumer and urges her to take off her makeup, but once she fully removes it, there’s a twist. Whoops, they misspoke. Maybe just a touch of mascara, the boys urge. You know, so she can be recognizably female.

The sketch is a pitch-perfect critique of these ridiculous “feel-good” tunes. But what’s even more feel-good? Schumer took to Twitter and encouraged fans to post selfies with the #GirlYouDontNeedMakeup hashtag and has been retweeting the results.

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https://twitter.com/amyschumer/status/593234407449694208

Here are some of the happy fans Schumer has retweeted so far:

https://twitter.com/CallMeJeanBee/status/593249357807378432

https://twitter.com/hithanhmai/status/593258520394403840

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https://twitter.com/aavihaas/status/593249196662136833

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Screengrab via Inside Amy Schumer/Comedy Central

 
The Daily Dot