Multichannel network Collective Digital Studio just announced its latest round of signings across YouTube, Vine, and, for the first time, Snapchat.
The brand and creator incubator is partnering with Vine stars Logan Paul, Matthew Espinosa, and Rudy Mancuso, who combined have nearly 20 million followers. Paul recently played the bad guy in the cringeworthy Gamergate episode of Law & Order: SVU.
CDS also announced a partnership with Yousef Erakat, a.k.a. fouseyTube, who recently launched a fundraiser for a fan battling cancer. YouTube a capella musician Jon Cozart, a.k.a. Paint; Snapchat artist Shonduras; and “social experiment” collective Whatever round out the signings.
Last year, CDS partnered with Sam Pepper, Mamrie Hart, Superwoman, FPS Russia, Explosm Entertainment, Madilyn Bailey, and Lauren Curtis. Shortly after partnering with Pepper, he was involved in a sexual harassment scandal and the company dropped him in September.
CDS president Dan Weinstein said in a press release that the “pranksters, innovative musical performers, and teen heartthrobs joining” the channel “will continue to attract a young, diverse demographic that is highly engaged.”
Screengrab via Paint/YouTube
