The unthinkable happened last night: Instagram went down around 2am CT. As influencers around the world cried out in agony, Twitter users turned the outage into the perfect opportunity to unleash on their selfie-posting, lunch-sharing, and story-creating brethren.
Instagram stayed offline for a couple of hours overnight, according to Down Detector, causing the app to spit out blank profiles on mobile and a “5xx Server Error” message on desktops. During the outage, Instagram users quickly flooded Twitter, with many fearing that their user accounts were suspended. Suffice to say, the night was filled with quite a few desperate tweets along the way.
https://twitter.com/AlexShibutani/status/1047406362412498944
https://twitter.com/pginolii/status/1047398775617179648
that moment when instagram goes down… #instagramdown pic.twitter.com/8itTBmLvB2
— Nico Rosberg (@NicoRosberg) October 3, 2018
Instagram is down. I can’t refresh my life. #instagramdown pic.twitter.com/pckSdjGPjv
— Quint Neon (@QuintNeon) October 3, 2018
When you realise Instagram is down 🙃 pic.twitter.com/NmEAtf3Ypq
— Soccer AM (@SoccerAM) October 3, 2018
https://twitter.com/KimkCardi/status/1047399023039143936
https://twitter.com/Curious_Cillian/status/1047395553867251712
https://twitter.com/stfuanis/status/1047395917983150080
https://twitter.com/EraCairns/status/1047398824019255296
That’s when the roasting began, and it was merciless. Twitter users weren’t afraid to dig in, especially because Insta has a reputation for an incredibly bizarre and expensive influencer culture.
https://twitter.com/andylassner/status/1047395901356920832
Instagram is down. Thousands of people wander the streets with crude sketches of sunsets screaming hashtags at strangers. People carry their breakfast with them and introduce it to everyone they meet. Chaos ensues. In the distance, sirens.
— Dave (@davechannel) October 3, 2018
#instagramdown
— Deemah Almalahy (@De9011) October 3, 2018
Instagram people:
Where we should go !! Twitter !! Facebook !!? pic.twitter.com/1X8IdpNLYo
https://twitter.com/AliKaraouni/status/1047396892542287879
https://twitter.com/AliSalmanRiz/status/1047397379593388033
Don’t worry, plenty of Twitter users tried to make their Instagram newcomers feel right at home with friendly tips.
Instagram down.
— Alexander Thian (@aMrazing) October 3, 2018
Twitter be lyke: welcome back, bitches.
https://twitter.com/anxietyprincxss/status/1047397670615056384
Just trying to make the IG refugees feel at home here on Twitter. #instagramdown pic.twitter.com/x7gXFUOCla
— Bridget Phetasy (@BridgetPhetasy) October 3, 2018
https://twitter.com/SportsnStuff11/status/1047407579641647104
Welcome back to Twitter everyone who is currently missing Instagram and has a compulsive need to swipe down to refresh a feed.
— Gino Quillamor (@ginoboi) October 3, 2018
Oh, and Instagram users left Twitter just as fast as they arrived once Insta went back online.
INSTAGRAM IS BACK I REPEAT INSTAGRAM IS BACK #instagramdown pic.twitter.com/d8gPgzUhWj
— Almog ♡ (@deminewsalerts) October 3, 2018
AAAAAND it’s back. Everyone leaving Twitter like #InstagramDown pic.twitter.com/c8lTGPZmJy
— aus♔ (@ausbarbie) October 3, 2018
https://twitter.com/itsteagss/status/1047402833987829760
https://twitter.com/lovelyjeromemp4/status/1047399858028666880
Me running back to Instagram now that it’s back up #instagramdown pic.twitter.com/aN1Tj9saL4
— Victoria (@_victoriafit_) October 3, 2018
Twitter empty as hell again after ig is up again #instagramdown pic.twitter.com/7qKE8xOZyj
— Junny (@Lil_meat_jun) October 3, 2018
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Social media outages tend to draw out the best in users. When Facebook went down last October, Twitter quickly churned out the #facebookdown hashtag and vented their frustrations during work. After Facebook and Instagram went down around the world along with Tinder and the now-defunct AOL Instant Messenger in 2015, Twitter was quick to bring up our unyielding addiction to social media.
“Aren’t we ALL down after we use Facebook and Instagram,” Eliza Bayne tweeted then. Ain’t that the truth.
