After teasing fans with a cryptic Instagram post in April, Rihanna has confirmed she’ll be launching a new lingerie line called Savage x Fenty.
The collection of bras and underwear drops May 11 and runs up to size 44DDD—a wider size range than shoppers can find off-the-rack at stores like Victoria’s Secret. The advertising campaign is already highlighting models of all body types, something still relatively unheard of in the industry.
Killin it #OnTheReg! 🔥 #11days til #SAVAGEXFENTY drops! U ready, tho? pic.twitter.com/xvt3OIRPIG
— Savage X Fenty by Rihanna (@SavageXFenty) April 30, 2018
DAMN girl. Get ready to shop the category: #DAMN in 10 dayz! #SavageXFenty pic.twitter.com/92FFU45NT2
— Savage X Fenty by Rihanna (@SavageXFenty) May 1, 2018
X stands for ALL. Get ready for #SAVAGEXFENTY! #12days pic.twitter.com/Rb6ZyUkPpF
— Savage X Fenty by Rihanna (@SavageXFenty) April 30, 2018
“Savages come in all shapes and sizes,” the pop star tweeted in late April.
Rihanna famously disrupted the beauty industry in 2017 with her 40-shade cosmetics line Fenty Beauty, providing many darker-complected makeup users with the first suite of products that actually matched their skin tone—so it’s safe to say she’s hoping lightning will strike twice. And honestly, judging by most fans’ reactions, it looks like she just might.
https://twitter.com/iamoliviag0ld/status/991369126651318273
my small titties are ready for savagexfenty
— justine (@biticonjustine) May 1, 2018
https://twitter.com/adashingss/status/991080005286486017
I can’t afford the savage X fenty lingerie I already know I’m about to buy 🔥
— shauna (@ShaunaSylviaaaa) May 3, 2018
https://twitter.com/NicoleRitaaa/status/991699431027232768
Me waiting for @SavageXFenty to drop pic.twitter.com/2yvpILjLah
— octopus jones. (@ryannn_danae) May 2, 2018
The line might have some expanding to do, though, if it wants to live up to the size-inclusive hype. Many Twitter users have been pointing out that while the Savage x Fenty landing page allows users to identify as anything from a 32A to a 34DDD, other plus-bra brands run all the way to size L. So while Rihanna’s brand has dipped its toes into the plus market, it might not really offer a broad enough range of options to firmly hold the title of a plus-inclusive line in some people’s minds.
https://twitter.com/EricaJoy/status/990663833940209664
this is what im saying. DDD isnt really that big. Bravissimo go up to K and even L cup
— Kaiari Mills (KAiARI) on VGen OPEN (@KAiARIOfficial) April 29, 2018
However, as one user fairly points out, Savage x Fenty still hasn’t launched yet—and there is an “other” option at the bottom of its sizing menu:
https://twitter.com/voguebarbados/status/990686905019879424
No matter how inclusive the range ends up being, it’s probably safe to say Savage x Fenty is about to make a splash in lingerie.
READ MORE:
- Rihanna’s all-time best tweets, ranked
- Even Rihanna enjoyed this destructive Fenty Beauty makeup tutorial
- Rihanna’s Fenty Beauty named one of Time’s best inventions of 2017
