Smart automotive makes new commercial using Twitter art

If you scroll quickly through the Twitter timeline of @smartARG, it magically turns from a stream tweets into a stop-motion commercial.

Fernando Alfonso III

Updated on June 2 2021 6:42 pm CDT

The automotive company that brought you some of the world’s smallest cars has just used the world’s most popular microblogging service to create its latest commercial.

Since March 23, Smart automotives Argentina branch has been slowly tweeting ASCII art of its car driving through a city. By scrolling quickly down Smart’s timeline (@smartARG), the tweets come to life the same way a Sticky-Notes-stop-motion animation does.

The Daily Dot has reached out to Smart for comment.

In the meantime, here’s the YouTube video the company created to show off the tweets.

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Fernando Alfonso III

Fernando Alfonso III served as an early Reddit and 4chan reporter and the Daily Dot’s first art director until 2016. He’s gone on to report at Lexington’s Herald-Leader and at the Houston Chronicle.