Frito-Lay has had its fill of a Twitter parody account poking fun at the company’s products and its consumers.
The account, @fritoiay, which was responsible for making racially charged jokes at the expense of the snack food company, has been suspended after Frito-Lay became aware of it Friday afternoon.
With the help of Del Harvey, the head of Twitter’s Trust and Safety team, Frito-Lay (@fritolay) submitted a complaint to have the parody account taken down.
“As expected, we’re disappointed when our name is misrepresented and offensive statements are made by someone posing as Frito-Lay, as it undermines the integrity of our company, our employees and our consumers,” said Frito-Lay in a statement provided to the Daily Dot. “ Most encouraging however is how our fans have responded in this situation — by tweeting on our behalf to alert other fans to the fraudulent Twitter account and help us spread the word that only the verified Twitter handle, @FritoLay, is a valid Frito-Lay account engaging with fans on Twitter.”
The parody account, which was almost identical to @fritolay in name and look, also joked about ingredients used in Frito-Lay products.
This recent parody account dust up proves that any sort of Twitter parody account, whether it be of a person or a company, is fair game from suspension.
For more information on parody account guidelines and how to report impersonations, visit Twitter’s help center.
