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‘Are people actually buying $400 beef’: Costco shopper goes to the meat section. Then they see store selling $400 item

‘I wish we could find it at OUR Costco!’

Photo of Ljeonida Mulabazi

Ljeonida Mulabazi

2 panel image: A Costco store and a package of meat in a store display.
Shutterstock (Licensed)

When you think of Costco, you probably picture bulk snacks, family-size detergent, and rotisserie chicken—not $400 beef.

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But if you’re in the mood to splurge, the warehouse giant has you covered.

A Redditor by the name of @barkingspider43 recently took to the r/Costco subreddit to share a photo of a vacuum-sealed slab of Wagyu beef for sale.

“Are people actually buying $400 beef?” they asked. The post quickly racked up more than 5,400 upvotes and 1,300 comments.

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The label on the meat read “Beef Loin New York Whole A5 Wagyu,” weighing in at 6.66 pounds and selling for $59.99 a pound. That brought the total to a jaw-dropping $399.53.

Why wagyu costs so much

Wagyu beef comes from specific breeds of cattle native to Japan, known for their intense marbling and melt-in-your-mouth texture.

A5 is the highest possible quality grade for Wagyu, and it’s rare to find it in such large cuts. Between the meticulous breeding, strict feeding protocols, and high demand, the cost quickly adds up.

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Customers weigh in

Despite the price tag, many shoppers weren’t shocked. In fact, some even said it was a deal.

“Yes. $60/lb is cheap for A5 wagyu,” one commenter wrote.

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Others weren’t so sure. “I think I am probably in the minority here, but I don’t think A5 wagyu is worth it at any price,” someone added.

They continued, “I love a marbled piece of meat, but that is way too much fat for me. I would rather spend the money on an aged prime cut.”

Some speculated it’s not really meant for a solo dinner anyway. “I can see this being purchased as part of the food for an event or gathering,” one person said. “I like to think that 12 people would all chip in and treat themselves to a nice cut like this,” another added.

Whether it’s a splurge meal or a shared indulgence, it’s clear Costco has something for every kind of shopper—yes, even those dropping $400 on beef.

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