Nowadays, contending with advertisements on social media is an expected part of the user experience. But recently, one TikToker shared a hack to get rid of Pinterest ads—for good. TikToker @hey.its_em shared her secret to getting rid of mobile Pinterest ads that involved a simple hold-and-click method on the ad pop-up, repeated five times. After the fifth time and a homepage refresh, the ads were gone. For thousands, the method worked—leading to awe and widespread appreciation for the TikTok influencer and her effective hack.
On April 12, 2025, TikTok user Emily Guzman, whose handle is @hey.its_em, shared a short video called “bye bye Pinterest Ads!” In the video, Guzman explained a way to get rid of all Pinterest ads when using one’s account. The method had three simple steps, and can only be used on the smartphone app version of Pinterest, not the desktop version.
@hey.its_em Happy scrolling!! #fyp #pinterest ♬ original sound – Emily Guzman
How to remove ads from the Pinterest app in 3 simple steps
Step 1: When you see an ad, click on it and hold down. A little eyeball with a slash will appear.
Step 2: Still holding down on the ad, click on the eyeball with the slash. When you do, a menu will appear. The options on the menu will ask why you want to “hide this pin.” Select any of the reasons in the menu.
Step 3: Repeat this process five times using five different ads on your home page. Then, refresh your homepage, which should now be ad-free.
Users say this Pinterest trick is a game-changer
Guzman’s video garnered 2.4 million views, nearly 480,000 likes and nearly 12,000 comments, mostly from Pinterest users who deeply appreciated the information the creator shared. “You just made Pinterest 50000x better, thank you,” read one comment. “Almost shed a tear just now,” read another. “You deserve everything good in life,” read still another comment.
“You just got added to my list of white women I don’t play about. Right next to Anne Hathaway babes,” another comment gushed.
Still other comments were wary of the hack, and wondered if Pinterest might found out or fix the loophole. “They’re gonna patch this so fast,” one comment read. “Pray they don’t fix this hack,” read another. “Block Pinterest so they can’t find out,” read another (to which the creator replied: “BLOCKED.”)
‘They’re ruining this app with ads’
Founded in 2010, five years later Pinterest began selling ads on the site to marketers to compete with Google, X, and Facebook.
Years after their initial ad strategy began, Pinterest users saw ads ramp up in their feeds, and have been complaining about the excess of ads on the social media and idea-sharing site ever since. “I’ve been using for a decade and noticed today how intense the ad ratio is. It’s a shame they’re ruining this app with ads. I would pay for an ad-free experience at this point,” read one comment on Reddit.
“It’s just a giant store now. I can’t find anything related to my search that is not some product for sale,” added another. Another comment simply read, “its ruined my experience.”
The Daily Dot has reached out to @hey.its_em via direct message on TikTok. The creator did not immediately respond to the request for comment.
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