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‘What are the specks then?’: Expert says Breyers may have bamboozled you with its Natural Vanilla ice cream (updated)

‘Not cool, Breyers.’

Photo of Charlotte Colombo

Charlotte Colombo

Breyers Natural Vanilla ice cream(l), Woman talking(c), Vanilla ice cream in bowl(r)

Angela (@thelawyerangela) has gone TikTok viral several times for her legal expertise, with her videos ranging from exposing “devious” Chipotle prices to showing how TikTokers can make $100 from various class action lawsuits. And in her latest viral video, which has amassed 206,400 views, her target was Breyers’ so-called Natural Vanilla ice cream.

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She explained in the clip that if users had bought Bryers Natural Vanilla ice cream between April 21, 2016, and Aug. 14, 2024, they could be entitled to compensation due to a recent class-action lawsuit brought against the ice cream maker.

What is the Breyers Natural Vanilla ice cream lawsuit?

“The lawsuit comes down to this carton when you see the words ‘Natural Vanilla,’ and a drawing of this vanilla flower plant and then little, tiny black specks on the white scoop of ice cream,” she explained.

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“Do you expect that the vanilla flavor in this ice cream comes from the vanilla plant? Well, a lawsuit says yes, that’s what a reasonable customer expects. But from their testing, they claim they have detected the vanilla is largely artificial, hence not natural and not all from the plant.”

She went on to add that the problem was this: Per the lawsuit, customers paid more because they were expecting natural vanilla. Therefore, they wouldn’t have paid this “premium” price if they knew that the vanilla flavor was actually artificial.

“Filing,” she added, “is very easy.” According to Angela, the first step is to go to vanillaicescreamsettlement.com. Then, click the “submit a claim” button and fill out the contact form, which includes basic information, method of reimbursement, and (optional) picture evidence. “You submit and that’s it,” she added. “It’ll take you five seconds.”

@thelawyerangela Send to your favorite ice cream lovers #icecream #vanilla #vanillaicecream #breyers #classaction #settlement #lawsuit #advertising ♬ original sound – 💥 LAWYER Angela 💥
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In the comments section, viewers confirmed that they were misled by the ice cream’s “natural” label. “D*mn right I thought it was vanilla in that,” one wrote. “Maybe tiny amounts but something.” Another said, “I am that person. I thought it was real vanilla. Not cool Breyers.” While a third added, “That’s why I bought it!”

Angela didn’t immediately respond to the Daily Dot’s request for comment via TikTok comment and email. Breyers didn’t immediately respond to the Daily Dot’s request for comment via contact form.

Update 10:20am CT, Oct. 3: In a response to the Daily Dot, Breyers shared the following statement:

“While we don’t comment on litigation, Breyers Natural Vanilla is made with naturally sourced, Rainforest Alliance certified vanilla, and is carefully crafted to deliver the quality and taste people have loved for over 150 years.”

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