An Amazon seller has gone viral on TikTok after revealing a unique and lucrative side hustle that’s left many consumers outraged—reselling salt.
The video, posted on Mar. 28 by TikTok user Jasmine (@jashustles), shows Jasmine and her boyfriend clearing out shelves of Celtic Sea Salt at a Whole Foods store and later packing them up for resale on Amazon.
The text overlay on the video boasts, “Pov: you and your boyfriend accidentally make 20k+ profit reselling literally SALT on Amazon.”
In the clip, they fill two shopping carts with the sought-after salt. Back at home, the couple is seen storing the salt in dozens of boxes and bags, readying them for shipment and sale.
Jasmine’s video description reveals the alleged profit margin: “We were buying these for around $4-$6 per pack and they sold for over $30-$50 on Amazon. They were TikTok viral for a little while so consumers were going crazy trying to buy this specific salt!”
In the comments section, the TikTok community expressed their frustration and anger, blaming the couple for the scarcity of Celtic Sea Salt in their local stores.
“This is why i can’t find any celtic salt in store???” one commenter wrote.
@jashustles We went crazy ngl 💰🛒 Hey guyss, my name is Jasmine and I started selling on Amazon in January 2023 and generated over 6 figures in sales my FIRST YEAR 🥳 I eventually taught my boyfriend in September 2023 and i’m such a great teacher that his FIRST MONTH selling on Amazon, he made 20K IN SALES 🤭 mind you he had NO EXPERIENCE AT ALL Now this product we found here was one of our winning products! SALT 🧂 We were buying these for around $4-$6 per pack and they sold for over $30-$50 on Amazon. They were tiktok viral for a little while so consumers were going crazy trying to buy this specific salt! We made soo much money off of these on top of other brand name products that we were selling on our store at the time 💰 With this business, you can make money off your first week starting since we’re just reselling BRAND NAME products that are already established!! If your a single parent, college student, or simply a person who works a 9-5 and wants change then look into AMAZON FBA‼️ You can start off by checking out my free youtube tutorials (YT:jashustles) to get a better understanding of the business and if your interested in learning more, I have the best guide for you 🤝🏽 The Jashustles Approach: Complete Amazon FBA Guide will hold your hand and walk you through each step of the business. I made sure to write everything in simpler terms for the people who have absolutely no experience in E-commerce or running a business 💸 I also have my Exclusive Hustlers Discord where you can network with other sellers and join GROUP ZOOM CALLS WITH ME EVERY FRIDAY 🫡 I’ll see you in there🫡 LINK IN BIO 🔗 @@ your partner in the comments who should start this business with you #celticseasalt ##reseller##celticsalt ♬ original sound – FBA WITH JAZZ
“Explains why I can’t find this brand in stores thank u,” a second added.
“I’m so mad this blew up on TikTok I can’t find it anywhere now,” a third said.
“This is so incredibly selfish and disgusting,” another remarked.
One commenter went as far as to call the practice illegal. They wrote, “It’s called price gouging. I hope feds or other agency will take care of her.”
According to Florida state law, price gouging is a practice specifically related to raising prices during periods of declared state of emergency.
Reselling supermarket products on Amazon has become a popular side gig. Recently, one TikToker revealed she found success buying Miracle Whip for $3.29 and reselling it on Amazon for $15, while another TikToker claims she quit her job to resell food from Sam’s Club on the e-commerce giant’s platform.
The Daily Dot has reached out to Jasmine (@jashustles) via her email and to Amazon via the press email contact listed on their website.
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